I created seasonal moodboards + decks for all thematic concepts for the season, with a focus on color, print, graphics, fabrics and new silhouettes. I also collaborated with the sample room to develop prototypes using store-bought samples for 3D presentations, showcasing product, print and color concepts to design, merchants, and leadership.

I conducted market trend research to identify emerging trends and their application to the VS brand. This involved analyzing influences from art, culture, music, social media, and more. I also traveled domestically to shop for color, product, and print trends, ensuring competitive trend research.

I designed original graphics for intimates, apparel, loungewear, elastic waistbands, and bra straps based on the seasonal creative concepts. I collaborated with cross-functional partners in product design, color & print, marketing, and merchandising.

I created detailed production packs with artwork specifications, scale, and application to vendors, and assisted in approving lab dips, strike-offs, and other development materials.