I compiled and translated creative storylines by creating and providing high-level moodboards/presentations focused on photo, graphic, product, color and overall brand design direction for all creative campaigns, marketing assets, partnerships, events and special projects. Additionally, I provided brand direction for all creative marketing assets, including e-commerce site, emails, grid posts, and IG stories.

I directed, planned and prepared for all e-commerce + editorial photoshoots and video shoots including mood boards, shot lists, locations, models, HMU, photographers and retouchers.

I put together style moodboards, updated styling wardrobe and executed styling for all brand photography including social, e-commerce, and campaigns.

I identified market trends and translated creative storylines into mood boards, design direction decks, and presented market samples to inspire each product drop. I identified and presented opportunities for new products and categories, with on-brand strategic ideas to bring them to life. I also contribute to brand architecture evolution as SET expanded and launched new products and categories.