Relief With Love, Corp.
As Co-Founder and CCO of Relief With Love, a 501(c)(3) non-profit organization, I'm proud to have been a part of a mission dedicated to supporting the NYC community. In response to the global pandemic in April 2020, RWL initiated a campaign to feed frontline heroes and those in need by partnering with local restaurants. Through our bracelet campaign, Relief With Love helped make a difference in NYC, as a purchase of a bracelet, aided in the efforts to keep the participating restaurants open.
In my role at Relief With Love, I was able to pursue my two passions simultaneously: creative design and helping others.
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As the CCO, I played a pivotal role in shaping the visual identity and brand presence of the organization. I conceived and executed innovative ideas for photo shoots and video shoots, ensuring that the creative concepts resonated powerfully with our target audience.
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From art direction to prop styling, I meticulously crafted each detail to create compelling and cohesive digital assets. I was in charge of designing the brand identity, e-commerce website, social media graphics, merchandise, and collaboration pitch decks. Through my comprehensive approach, I ensured that our message was elevated and effectively communicated across various marketing channels.
